techtranslated = Andrew Scott

Digital marketeer, Wordpress aficionado, father of hybrids. Of Kiwi origin.

About Me

What I Do

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Digital Marketing

I run digital marketing for M&G Investments in London. I love building scalable, economic, integrated platforms. I don't like anything with enterprise in the title.
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Project Delivery

Project delivery - scoping, defining, architecture, design, development, testing and implementation.
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Search

Natural and paid. Slow burn and tactical. They both cost money. Management across natural, paid and site search.
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Infrastructure and Performance Monitoring

Building platforms to make it all run. Lots of shiny kit to make websites run fast, serve content globally and not get broken. Making sure they're up, making sure they're fast and service levels are met. Physical machines, virtual, cloud, hybrid.
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Advertising

Managing media schedules, design, campaign management and agency management. Someone has to do it.
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Social Media

The great thing about social media is that you can't avoid it. You can't choose whether to 'do' it or not. It also doesn't really matter whether you're B2C or B2B (or B2B2C!). My focus is strategy, tools, internal evangelism, community building, industry communication.

Testimonials

Andrew has a superb understanding of the digital market place and how asset management groups can utilise the web to develop their business.

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Having had the good fortune to work with a number of great clients over the years, I can happily say that Andrew ranks with the best of them.

Linkedin

During Andrew’s time at Investec Asset Management he was clearly skilled within the field of e-commerce and digital marketing.

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Latest Blog Posts

  • WordPress Infographic 2013 – A Visual Representation of Matt’s “State of the Word”

    A post from Elegant Themes on the state of WordPress from Matt Mullenweg at WordCamp San Francisco.   View the full 2013 WordPress Infographic designed by ElegantThemes.com.

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  • GatherContent

    Being in the middle of building new sites and using Word as our main tool to write, edit, review and signoff content – this looks a useful solution. If it exports directly to Sitecore that would be even nicer.

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  • Introducing the Leap

    “Leap represents an entirely new way to interact with your computers. It’s more accurate than a mouse, as reliable as a keyboard and more sensitive than a touchscreen.  For the first time, you can control a computer in three dimensions with your natural hand and finger movements.”

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Connect with me on LinkedIn

(if you know me)