Happytables Pivots to Provide Restaurant Analytics and Insights – WordPress Tavern

This is a little out of date but an interesting transition. Niche, KPI-driven analytics dashboards are definitely the way to go:

Happytables is changing from being a platform that hosts restaurant websites to one that provides analytics and insights by tapping into apps that restaurants are already using to promote their businesses. The company uses WordPress as a command center for the application that communicates with various restaurant-tech APIs to deliver information to the dashboard in realtime.

“We started with the website builder a while back,” Founder and CEO Noel Tock said. “It’s been a great ride, but we realized two things: 1) Website builders have become a race to the bottom with regards to revenue as well as extremely competitive, and 2) From our many conversations with restaurants, their challenges have become much larger; consolidating data and insights from all the products they now use.”

One of the Happytables beta restaurants in London uses 14 different applications to manage its sales, operations, and marketing, and Tock says this trend is only growing.

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Source: Happytables Pivots to Provide Restaurant Analytics and Insights – WordPress Tavern

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