Discover the 3 rules of how car manufacturers use social media.
With the latest car scandal about VW on emissions, today’s consumers view their cars as expressions of their personalities. It is unsurprising that car manufacturers use social media as an important marketing platform. Social media sites such as Facebook and Twitter are platforms on which people express themselves and which they use to stay informed about things that are relevant to their lifestyle. By utilising social media, car manufacturers can associate their vehicles with media-users’ lifestyles, which endows their brands with an identity that seems relevant to their prospective buyers. The truth is that social media marketing is a vital part of any car manufacturer’s digital marketing strategy.
Rule # 1 Car manufacturers can garner positive attention simply by maintaining a stylish social media presence
For example, each of BMW’s Facebook posts attracts an average of 25,000 likes. They also have a fan page that has over 19 million likes. Just by giving their well-respected brand a presence on social media, BMW have been able to create positive buzz. Social media users feel that BMW’s posts connect with them because the company reflects their lifestyle choices. Ergo, the brand is able to maintain a high level of popularity.