Earlier this year, I wrote a post looking at some of the best ecommerce sites around, picking out aspects of these sites that others could learn from.
As the vast majority were B2C, some commentors challenged me to find similarly good examples of B2B ecommerce sites.
I’ve asked the Econsultancy team, found a few myself, and here we are.
Some are listed because they offer a great all round experience, others because they do a particular thing very well (navigation, copywriting, and so on).
Envelopes aren’t the most exciting product, unless we’re talking manila envelopes stuffed with cash. However, Blake does a great job of making them desirable.
First of all, the quality of the site design conveys the quality of the products.
Moreover, the functionality matches this. Check out the filtered navigation. I’m no envelope expert, but the options look pretty comprehensive and are very well presented.
This industrial supply site is designed for quick ordering and reordering.
Note the instructions in the search box, and the quick order pad, which allows you to enter part numbers and order multiple items at once.
A nice site for finding stock images. Clean, simple and easy to use. If you need stock images of people with iPads, you know where to go.
Nice copy here, which is full of attitude and energy. A contrast to many of its competitors.
One of the world’s biggest B2B marketplaces.
Ease of ordering is key here, and a guest checkout option helps this, as well as avoiding the risk of abandonment normally associated with compulsory registration, a common problem on B2B ecommerce sites.