It feels like there is little point competing with Apple, Android-based manufacturers and Windows Phone (oh yes, and Blackberry) but Wileyfox clearly have a different view.
They’re a London headquartered company that have just launched two new phones – the Storm and the Swift.
In short – low prices, the latest version of Android (via Cyanogen), good cameras and perfectly reasonable handsets.
More reasons not to shell out on an iPhone 6. You’ll have £400 extra in your pocket.