Social Media for the C-Suite

Presentation given by Scot McKee, Managing Director, Birddog, at the International Hotel Investment Forum, Berlin, 2012.

McKee explains how Senior Executives within B2B organizations need to adapt and adopt social media practices to support their brands and achieve value from the ‘Social Enterprise’. A video of the full presentation is available at:

McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon –

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