So we have a great blogging property; it’s probably the best blog in the UK asset management space. It’s good because it’s well written, timely and focuses on market opinion – and doesn’t try to sell the firm or the product set.
It’s been attracting good email subscription rates, good traffic and moderate RSS subscribers.
Then we started tweeting from the beginning of August every time we posted to the blog. And then started tweeting generally.
What happened to blog traffic? It doubled.
OK we’ve also seen an increase in the number of blog posts and of course the Eurozone meltdown helps – but it’s pretty stark.
Next time someone asks (especially in financial services) why we’re doing this social thing; point them here.