How To Convince Clients Of The Benefits Of Using WordPress

“Is WordPress right for my website?”

Anyone building WordPress sites for clients likely has to deal with this question on a regular basis. As it turns out, client education is as much part of this business as installing plugins and writing CSS.

For WordPress professionals, the platform is second nature and the benefits of using WordPress for building websites are completely obvious. However, we often forget that clients don’t possess that same knowledge.

For some, that really isn’t a problem. All they want is a website and they don’t care about what’s running it. Others, however, do care and sometimes have open doubts about whether WordPress is worth their time and money because they lack the necessary information.

Many projects and business opportunities fall through because WordPress professionals fail to address these doubts in a convincing manner. For that reason, in today’s article, we will go over some common questions and objections commonly raised by would-be clients and how to overcome them.

The post will provide you with the necessary information to go into client talks confidently and address any question marks they may raise in an efficient manner.

Ready? Then let’s dive right into it.

Isn’t WordPress Only For Blogs?

This one is a classic. Loads of people outside the WordPress community still associate the platform purely with blogging.

Part of this confusion probably comes from the fact that they don’t understand the difference between WordPress.com and WordPress.org.

difference wordpress.com wordpress.org

For those clients it is important to point out that the first option is, in fact, a hosted blogging platform similar to Blogger and Tumblr.

WordPress.org, however, offers a standalone piece of software that can be downloaded and installed on their own server to create websites they have complete control over.

While both services are based on the same platform, their area of application is completely different.

Apart from that, it’s true that WordPress originated as a blogging platform. However, several years ago it shifted towards becoming a full-featured CMS and a lot more stuff has happened since then.

Today WordPress can be used to built pretty much any kind of website:

Even mobile applications built with WordPress aren’t out of the question and we will likely see a lot more of them in the future.

So, in short, no, WordPress is not just for blogging.

Source: How To Convince Clients Of The Benefits Of Using WordPress

Nick Schäferhoff is an entrepreneur, online marketer, and professional blogger from Germany. He found WordPress when he needed a website for his first business and instantly fell in love. When not building websites, creating content or helping his clients improve their online business, he can most often be found at the gym, the dojo or traveling the world with his wife. If you want to get in touch with him, you can do so via Twitter or through his website.

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